The Challenge

How can digital content stand out in a saturated online space while still connecting with people emotionally?

By blending video production for product campaigns with personal illustration projects, the goal was to create impactful visuals that both promote and inspire. From commercial content for brands to artistic illustrations for social media, the project demonstrates versatility and creativity.

The Concept

Blending video production for product campaigns

By combining video production for product campaigns with personal illustration projects, the goal was to create impactful visuals that both promote and inspire. From commercial content for brands to artistic illustrations for social media, the project demonstrates versatility and creativity.

    • High-quality promotional videos created for brand campaigns, optimized for different digital platforms to boost engagement and visibility.

    • A growing Instagram page (@by_meraki_arts) with more than 1,000 followers, showcasing original artwork and building a strong creative community.

    • Unique videos that merge illustration with narrative, creating visuals that resonate emotionally and open doors for collaborations.

    • From commercial projects to personal art, the blend of disciplines highlights adaptability and creative range across different media.

The Outcome

Boosting Visibility & Engagement Through Visuals

The outcome was a collection of promotional videos for brands that boosted visibility across platforms, alongside the growth of a personal Instagram illustration portfolio with more than 1,000 followers and increasing engagement. In addition, artistic videos blending illustration and storytelling opened new opportunities for collaborations, showcasing how visuals can both connect with audiences and create long-term creative value.

For me, this project is about showing how video and illustration can live together: one drives brand engagement, the other nurtures artistic expression—and both connect with people in meaningful ways.

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Digital Campaigns – Creative Ads & Social Media Design

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Priorat – Wine Branding & Visual Identity Design