The ChallengeHow do you design ads and campaign materials that not only drive sales but also create excitement around seasonal events and cultural moments?
The challenge was to build visuals adaptable to multiple platforms and audiences, ensuring each campaign stood out while staying aligned with a recognizable brand identity.
The OutcomeThe campaigns were built around the idea of adaptability and storytelling through visuals.
Each promotion, whether Black Friday, Summer, Japanese World, or Kids, was given its own identity while staying consistent with the brand’s style.
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Designed for websites, affiliates, and partners, ensuring clarity and impact at different scales.
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Facebook and Instagram carousels, stories, and static posts tailored for engagement and conversion.
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Visual consistency extended into email campaigns, creating a seamless user experience from inbox to purchase.
The ConceptThe result was a series of campaigns that boosted visibility and sales across channels, giving a flexible yet distinctive visual presence.
Each ad was not just a promotion but part of a larger storytelling system connecting seasonal themes with the brand’s playful personality.
NEWSLETTERS
My Design Philosophy