The Challenge

Preserving Tradition While Modernizing Identity

The challenge was to redesign the brand identity of Colegio San Ambrosio de Milán, a school in Cali, Colombia, with the goal of honoring its legacy while making its visual system more modern, cohesive, and adaptable. Beyond the logo, the project required a communication strategy that would unify the school’s stationery, uniforms, and promotional products under one consistent identity.

The Outcome

Symbolism Rooted in Unity and Growth

The concept drew inspiration from the Trisquel, a Celtic symbol representing evolution, growth, and eternal learning through past, present, and future. By integrating the human figure and the triangle, the logo symbolized family, wisdom, and harmony. The result was a mark that balances tradition with modernity, encapsulating the school’s mission to foster mind, body, and spirit.

- Developing a symbol that fuses cultural heritage and modern simplicity.
- Applying the logo across multiple brand touchpoints with consistency.
- Designing cohesive templates for daily school communications.
- Ensuring the brand conveys values of family, unity, and learning.

The Concept

A Cohesive Identity that Strengthens Community

The outcome was a versatile identity system applied across stationery, uniforms, vehicles, and promotional materials, creating a strong and recognizable presence for the school. The refreshed visual language not only unified internal and external communications but also strengthened the sense of belonging among students, teachers, and families.