The ChallengeLaurie, a Colombian singer, needed a bold and memorable identity to represent both her music and her stage presence.
The challenge was to design a logo and a consistent visual system that could live across platforms from social media to live concerts while remaining impactful, versatile, and true to her artistic voice.
The OutcomeThe concept merged music with personality.
The logo was designed in the shape of an electric guitar, symbolizing energy, power, and rebellion, paired with a fluid custom type that reflects authenticity and intimacy. From CD covers to social media assets, the art direction projected Laurie as a vibrant and unforgettable artist.
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Creation of a guitar-inspired logo with custom lettering, capturing Laurie’s unique energy and style.
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Design of physical and digital applications, including concert materials and promotional assets, to establish a recognizable presence.
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Definition of the overall look & feel across photography and graphics, ensuring consistency and emotional impact across all channels.
The ConceptThe result was a strong and versatile brand identity that gave Laurie a powerful visual voice.
With a distinctive logo and cohesive assets, she could amplify her artistic presence across digital platforms and live performances, building stronger connections with her audience.
