The Challenge

How can visitors get in touch with me in a way that feels simple, professional, and welcoming?

  • Poor SEO visibility.

  • Outdated content and copywriting.

  • Design inconsistencies due to an evolving design system.

The challenge was to rebuild their pages with a solid content strategy, SEO-optimized copy, and visual alignment with the updated design system.

The Outcome

The page focuses on clarity and accessibility: a clean form, clear instructions, and a friendly tone that encourages visitors to connect. 

  • Create web pages that balance clarity, credibility, and innovation.

  • Apply Roche/Navify’s new design system elements consistently.

  • Research and integrate high-quality imagery aligned with healthcare innovation.

  • Write SEO-focused copy for better positioning.

    • Analyzed existing pages and competitors.

    • Crafted new text structures with keywords and optimized metadata.

    • Implemented typography, color, and UI patterns from the new DS.

    • Selected and adapted visuals aligned with Navify’s brand.

    • Built final pages in Figma and delivered for live deployment.

The Concept

The design aligns visually with the rest of the portfolio, ensuring a consistent experience.

  • Fully redesigned pages with improved readability and SEO.

  • Consistent alignment with Navify’s evolving design system.

  • Stronger brand storytelling through visuals and copy.

  • Improved online visibility through keyword strategy.

My Design Philosophy

This project brought Navify’s digital presence up to date, uniting SEO, design system consistency, and storytelling for stronger impact and visibility.

Previous

Amogy – Creative Campaign Proposals for a Carbon-Free Future
Next

El Circulo – Networking Community Branding & Web Design