The ChallengeThe challenge was to communicate Amogy’s highly technical mission — unlocking ammonia as a clean energy source — in a way that feels bold, accessible, and inspiring. The goal was to bridge complex innovation with human storytelling, translating future-focused technology into visuals that resonate across industries like aviation, maritime, and agriculture.
Turning Innovation into Inspiration
The OutcomeCharging Ahead with Ammonia Energy
The project explored creative directions for Amogy’s visual identity and campaign concepts, focusing on how ammonia-powered technology can revolutionize aviation, shipping, and agriculture. Through proposals for social posts, campaign visuals, and promotional assets, the goal was to position Amogy as a bold innovator leading the charge toward a carbon-free future.
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A collection of creative proposals ranging from aviation to maritime and agriculture, designed to visualize Amogy’s vision.
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Posts created to spark awareness and engagement on platforms like LinkedIn, focusing on ammonia energy benefits.
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Conceptual directions that framed Amogy as a pioneering leader in sustainable transportation.
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Each proposal adapted to multiple formats (social, digital ads, presentations) to maximize impact and consistency.
The ConceptInspiring Proposals for a Carbon-Free Tomorrow
The deliverables included a wide range of proposals: dynamic social posts, campaign visuals highlighting ammonia energy for multiple industries, and explorations of Amogy’s narrative for brand positioning. Together, these proposals showcased the flexibility of Amogy’s story from powering airplanes and cargo ships to transforming agriculture. Each asset reinforced Amogy’s vision of unlocking ammonia as a clean energy solution for global sustainability.
My Design Philosophy