The Challenge

Building a Cohesive Digital Identity for CockroachDB

From social media to web campaigns, this project focused on creating a consistent and scalable design system for CockroachDB. The work included over 50 pixel-perfect icons, banners, email campaigns, and social posts—ensuring the brand had a strong, unified presence across all platforms.

The Outcome

Unifying Brand Presence Through Design Systems

The challenge was to establish visual consistency for CockroachDB across multiple digital channels. By developing a flexible design system in Figma and creating scalable assets, the brand achieved clarity, recognition, and adaptability.

- 50+ pixel-perfect icons designed to match brand guidelines.
- Campaign assets tailored for performance and engagement.
- Dynamic posts optimized for LinkedIn, Twitter, and other platforms.
- A modular system in Figma ensures consistency across teams.

The Concept

Driving Engagement with Consistency & Creativity

The result was a cohesive visual system that empowered CockroachDB to scale its communications while staying true to its identity. Campaign banners and social posts increased visibility, icons streamlined brand storytelling, and the design system became a foundation for long-term creative growth.