The Challenge

How to make advanced technology approachable and engaging for diverse audiences?

The challenge was to simplify Dell’s complex solutions into clear, relatable, and visually compelling narratives that could connect with both technical and non-technical audiences.

The Outcome

Turning Technology into Stories

By combining design strategy with storytelling, the focus was on making Dell’s advanced solutions approachable and relevant. From concise social posts to in-depth case studies and engaging videos, each piece of content was crafted to highlight Dell’s leadership in innovation while building stronger connections with their audience.

- Design of posts and videos for LinkedIn, Twitter, and other platforms, with a focus on communicating complex solutions in a clear and engaging way.
- Development of visual and narrative materials to explain real-world use cases (e.g., NVIDIA, Websupport, UTSA), showcasing impact and concrete results.
- Creation of explanatory and promotional videos that reinforce Dell’s technological innovation and leadership in sectors such as AI, healthcare, and digital infrastructure.
- Definition of a coherent and adaptable visual style for global campaigns, ensuring consistency in tone, branding, and storytelling.

The Concept

Engaging Audiences, Driving Impact

Through a mix of social posts, videos, and case studies, the content elevated Dell Technologies’ brand presence while driving measurable engagement. Each deliverable was designed to simplify complex technology, spark audience interest, and position Dell as a leader in digital innovation. The result was a cohesive storytelling system that boosted visibility across platforms and strengthened Dell’s connection with its audiences.