The ChallengeHow do you give a fragrance an identity that captures the complexity of human emotion?
This project was developed during my master’s degree as a conceptual exploration into how design can translate the intangible. Instead of focusing on scent alone, the challenge was to create a visual and narrative system that could embody the fractured, layered, and often conflicting nature of human psychology, transforming perfume from a product into a story of identity.
The OutcomeThe perfume, ONE ONE ONE, is built around multiplicity: one body, three identities.
This project explores how design can transform fragrance into narrative. Instead of focusing on scent alone, the goal was to create a visual system where typography, packaging, and imagery embody fragmentation and unity at once.
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Typography reflects tripolarity, using bold contrasts and repetition to echo obsessive patterns.
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A series of geometric cubes symbolize order versus chaos, containment versus freedom.
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Distorted portraits and layered visuals bring to life the fractured self and its hidden layers.
Through these elements, the brand became more than a fragrance; it turned into a psychological landscape.
The ConceptThe result was a conceptual brand that expands the boundaries of perfume design.
ONE ONE ONE turns fragrance into a story of identity: fragmented yet whole, chaotic yet beautiful.
The final system blends art, psychology, and branding, transforming perfume into a narrative object where design becomes emotion.
My Design Philosophy