The ChallengeMaking Dental Care Less Intimidating
The challenge was to create a package that would transform dental hygiene into a positive and memorable experience for children. Losing a first tooth can be a sensitive moment, so the packaging needed to provide reassurance, encourage healthy habits, and make brushing fun rather than intimidating.
The OutcomePlayful Design with Purpose
The concept revolved around combining practicality with child-friendly storytelling. The packaging was designed as a kit that not only carried essentials like toothpaste, a toothbrush, and a cup but also incorporated engaging illustrations and instructions tailored to kids. Bright colors, characters, and interactive elements were chosen to foster curiosity and excitement around brushing.
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Characters and colors that connect with children.
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A kit format that is easy to transport and gift.
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Recommendations for parents and children to care for temporary teeth.
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Maintaining Colgate’s trusted identity while adapting it to a younger audience.
The ConceptA Positive First Step in Oral Care
The kit succeeded in turning an everyday product into a special experience. By integrating design, function, and storytelling, the package encouraged children to see dental hygiene as something fun and rewarding. It not only reinforced Colgate’s reputation as a family-friendly brand but also created a tangible tool for parents to support their children’s first steps in oral care.
