The ChallengeHow do you challenge cultural beauty standards and empower women to embrace their natural selves?
For Sensai, the challenge was to launch a campaign in Spain that raised awareness around women’s body hair as something natural and beautiful, changing perception and sparking conversation.
The OutcomeThe campaign was built around the idea of “Let It Grow,” a celebration of natural growth and freedom.
Through a bold and symbolic visual language, Sensai turned body hair into a metaphor for authenticity, resilience, and nature.
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Impactful visuals placed in key urban locations, designed to confront and question beauty stereotypes.
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Extended into social media with the hashtag #letitgoletitgrow, creating a participatory space for women to share their voices.
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Introduction of a new hydrating gel and plantable cards, reinforcing the connection to natural growth.
The ConceptThe result was a campaign that disrupted traditional narratives, sparking dialogue about femininity, natural beauty, and self-confidence.
By blending symbolism, strategy, and emotional storytelling, Sensai positioned itself as a brand not only of cosmetics but also of empowerment.
My Design Philosophy